Energetic senior marketing executive with a proven track record of bringing innovation and visionary thinking to B2B and B2C companies that results in achieving bottom-line success. Proven integrated marketing leader who knows how to weave social/digital media with traditional marketing disciplines to produce game-changing strategies for small to mid-size businesses, as well as Fortune 500 companies.
- Senior Marketing Executive with over 27+ years of experience
- President & CEO
- Chief Marketing Officer
- Senior Strategist
- Client Advocate
- Market Researcher
- Motivational Team Leader
- Business Development Pro
- Passionate Marketing Enthusiast
- Artist & Scientist
Experience working in both B2B and B2C market segments. Expertise in a variety of vertical markets, such as healthcare, bio-pharma, medical devices, healthcare informatics, manufacturing, automotive, high-tech, professional services and retail.
Judy Willis is the President & CEO of Judy Willis Marketing, LLC. Pulling from both sides of her brain, Judy has the ability to quickly analyze complex business situations and determine the best course of action to meet and exceed client goals and expectations. Having been a pre‐med student with a minor in fine arts undergraduate, and having earned her MBA in Marketing, Judy has been combining the art and science of marketing for over 27 years
During her career, Judy has successfully identified and solved strategic internal and customer-facing marketing challenges for hundreds of companies, including UPS, LexisNexis, IHG, Procter & Gamble, GTE, SITA, IBM, Disney, Square D/Schneider Electric, NCR, TSYS, Merck, Delphi, Per‐Se Technologies, Georgia‐Pacific, Cox Enterprises, Fujitsu, Johnson & Johnson, and United Healthcare. She has a proven track record in the areas of strategic marketing, integrated communications, social media, market research, sales support, direct marketing, business consulting, finance, and business management experience with entrepreneurial businesses, advertising agencies and design firms, as well as large Fortune 500 companies
Prior to starting her second company, Judy Willis Marketing, LLC, Judy headed up Porter Novelli’s Consumer Practice for the Atlanta office. Porter Novelli (PN) is a global public relations firm that is part of the publically-traded Omnicom family of companies. While with PN, Judy led all new business development, business operations, P&L, market research, client services, talent management and support for the practice. Judy also directed and managed the PN Atlanta Digital & Social Media Group, and served as the Interim Chief Marketing Officer for one of Porter Novelli’s Fortune 500 clients, Asbury Automotive Group.
Prior to joining Porter Novelli, Judy was the Chief Marketing Officer of Merge Agency. During her tenure at Merge, Judy developed the “CMO‐for‐Hire” practice for the firm, and served as the “on‐the-ground” chief executive to manage all day‐to‐day activities of the agency. Prior to joining Merge, Judy was President, CEO and Co‐Founder of Bright Impact, Inc., a strategic branding firm that specialized in business‐to‐business marketing for companies in technology, health care, manufacturing and professional services. Judy has also held a series of high‐level marketing, advertising and consulting positions with several notable companies, such as Foote, Cone and Belding (Vicom/FCB) and LexisNexis
Judy has been on the Board of the Georgia Executive Women’s Network (GEWN) and served as Board President in 2006. Judy is also very active in the Metro Atlanta Chamber of Commerce, and has served as a Judge for the Emory Goizueta Business School Marketing Strategy Competition. Judy earned her Bachelor of Science in Biology/Pre‐Med from Mt. Holyoke College, and her Master’s in Business Administration in Marketing from the University of Connecticut.